My experience of designing growth and marketing strategies has
made me realise the value of proper data analytics in success of an
organisation. I wish to combine this experience with a formal training in
business analytics and go on to work for a data driven organisation, preferably
in the retail sector. My long term goal is to establish a cutting-edge user
behavioural analytics firm with a focus on the Indian market. India, with over
1.3 billion people and an exploding internet penetration, has potential to
become the world’s centre for data analytics. I believe that my training and
work experience in North America would give me a significant competitive
advantage over local Indian firms. Also, my domain knowledge in retail,
telecommunications and education would enable me to service clients from a
diverse set of industries. Sauder’s MBAN, with its perfect assortment of
marketing analytics courses taught by a world class faculty, would provide me
the perfect platform to reach my goals. Also, Vancouver, one of the fastest
growing technology hubs in the world, would be an ideal place for me to get
exposure to industry’s best practices and later lay the foundation of my own
analytics firm.

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