department store’s retail mix would include:
improvement stores (Lowes, Home Depot’s, etc.)
Home improvement department store tend to focus in providing
on customer service need and demand to meet their satisfaction of breadth of
services. For having the right customer service from a chosen store and/or
having hands-on assistant to customer residents. (Installation service of
dishwasher). Or in general principles of having the appropriate varieties of product
that are demand that may be allot customers to purchases. In a reasonable price
range of competition.
Home Improvement Stores tend to lay out their store for easy
availabilities of products to be located. For example, Tools such as hammers,
and nails are located toward the front near the lumber aisles. Making it an
easy grab and go. For customer tend to know what hammer they prefer.
And If you need lumber it would be located toward the front
for easy loading. Given its next to the hammer and nails. And if you need to
make some decision-making on refrigerator or dishwasher it would be toward the
center. For it makes customer sit down and discuss options which they need now
For garden supplies will be located toward a coordinated
section of the store where it is open and airy. For the aisle are designed that
it doesn’t create a maze of confusion. Home improvement stores also lean more
on displaying products that are support model on improving their home. And for products on displays that tended to be tested out at the
store before taking it home such as many hand tools like hand drills. Large or
more of a bulky product of display is more likely on the floors to be displayed
as an impression to influence customer. hey! Do it Yourself (D.I.Y.). and if
you’re not capable we have the customer service to assist you.
It’s given that home improving retailer strategy on home
improvement, remodeling and suggestion of DIY concepts. For Lowe’s applying the
principles of expertise per store department into counsel customers in what
they seek out. For instances a customer might be in need to know how to install
a new sink into their bathroom or kitchen. For Home improvement stores has
certain skillful who is knowledgeable of such things. Also, they are using
other services for assistance for bigger or outside the store support. When in
hand Lowes will suggest their brand of product to customer with additional
discount or enticement to open a store credit card for a discount of product
and services. Otherwise a third party will be provided to assist customers to
meet their satisfaction needs. For such home improvement store endorse instore,
newspaper, TV and online media (Email, Facebook, etc.). To entice such promotion
advertisement to attract new and loyal customer loyal.
Home improvement stores such as Lowes and Home Depot lean
towards opening their location base of demographics statistics in many similarities
of a target market. For H.D. leans more on baby boomers when Lowe’s leans on
the Gen X. But for they categorize Millennial are more be typical renters or
living with families then home improving enthusiast. For according to The
Motley Fool that H.D. and Lowe’s their shoppers are 55% men, 45% women. With
income of $54,000-460,800. For which is more of a factor then geography.
Home improving store uses merchandise management such as in
store display of tools, product testing or in store or external services to
customer residents or businesses. Other consideration is their company branding
that are visual to the public such things like moving boxes, tool. equipment
rentals or vehicle machineries. In which can be offered with discount in
seasonal or limited practices.
Like many businesses thru out the century. Home improvement
store giant like Lowe’s and Home Depot who uses a “Generic and intensive
strategies,” in which was generated by Michael Porter model of business.
full-line discount store’s retail mix would include: (Walmart, Target,
With a close relationship with a department store retail mix,
who sell certain product, but empathize more on customer service. For a discount
store retail mix is just still a type retail store which offers a wide
assortment of products and specialized goods. In a discount store business its retail
goods are the focus rather than a solid customer service for its clients.
Offering products for a discounted price rather than high end merchandise. as
in a department store.
Although there is numerous strategy in retail design and its
display. However, like most retail business starts its strategy from the out
then within the store. First the outside display in the windows of merchandise
or banners to draw in potential and prior customer. According to author Orvis, “90% of shoppers walk toward the
right-hand side upon entry of a department then gradually toward a circulation
flow.” For enticing shoppers, the high demanding product or promotional product
are curtained there.
A full line discount store can network on advertisement and
promotional to connect to the public about their business. For business must
communicate to the public by always channeling the awareness about their
product thru advertisement. For discount store tend to create a desire to lure
their product for clients to come to their business and to buy their wide range
of merchandise with an obtainable discount or deals. Either on or all newspaper,
TV commercial and social media.
A demographic data should be considered for analyze to determine
the type of market that is needed for the geography. For that analyst then would
determine the location in what type of a full line discount store should be
open, but such approach have been around shopping center, business center, and
isolated store (populace plays a role).
With a wide variety of products, a full line store inclines
to offer small discount for their merchandises. They can also offer lower
prices correlated to department store that offer as such with discount on big
Comparable to department store’s retail, pricing is similar
for the overall purpose of profit as clarified by the Porter theory. Since both
can offer discount and sales in certain and specialized product. Each equivalent
business has more the tendency to compete alike companies.