Developing an advocacy campaign- Part I1
Obesity has been said to be “the result of
long-term energy imbalances, where daily energy intake exceeds daily energy
expenditure. Along with long-term health problems, obesity in children may also
be associated with psychosocial problems, including social marginalization, low
self-esteem, and impaired quality of life”. (Canoy & Bundred, 2011).
Obesity is slowly becoming a global
predicament. According to the World Health Organization (WHO), there are over
45% of people in the world suffering from obesity. America, Asia, and Africa
record the highest obesity prevalence rates respectively. Goran (2017) educates
that the two main types of obesity are childhood and adult obesity. Childhood
obesity is significantly on the rise and is believed to be a direct predicate
to adult obesity. Medical practitioners and nutritionists advocate for relevant
measures be adopted towards ensuring the
mitigation of childhood obesity. The provisions of this campaign align towards
advancing the need for sensitization, awareness, and policy planning and
implementation as potential prospects for mitigating childhood obesity
Obesity remains a rising
problem with adults and children. In the first part of “developing an advocacy
campaign” I looked at some crusades currently being used to help to cut the
rate of obesity. In this paper, part two of developing an advocacy campaign, I
will look at the possibility of the working on my proposed policy if enacted
through a change of a current law or the enacting of a new laws. I will also explore
the effect of current laws on my advocacy efforts. I will round up by providing
a study of the approaches I might use to impact lawmakers and policymakers in
supporting my policy, by using the “three legs” of lobbying in my advocacy
efforts. Alteration of a current law or rule: More than 165 million school
lunches were served last year (United States Department of Agriculture Food and
Nutrition Service USDA, 2017). In 2012 when the USDA planned that school lunches
are obligated to be healthier in the provision of more fruits and vegetables
and less fat. This has led to the decrease in obesity rate in children.
The Texas Department of
Education has implemented a program “The
National School Lunch Program (NSLP) is a federally assisted meal program that
provides lunches to more than 3 million Texas children in school and
residential child care institutions” that was started by the federal government. The NSLP serves healthy, low-cost or free food to pupils in
the community and non-profit private schools in Texas. This act requires that lunches
must meet federal nutrition guidelines, and are reimbursable. It also entails
the Texas Department of Agriculture (TDA) conducting an
Administrative Review (AR) of School Nutrition Programs (SNP) not less than once every three years. A new
federal requirement is that the AR conducts
“specified parts of the review off-site and others on-site” (Russell 2010).
I would choose to change the National
school lunch program. I will do this by amending the program as a requirement
for all public schools. Doing this may lead to the reduction of obesity
incidence in, children. Incorporating the “let’s move” campaign which was
started by Michelle Obama to get children healthier and reduce obesity would be
an added incentive to the lunch program. The campaign provides data on the degree
of obesity and ways of becoming healthier in eating habits and exercising.
The three key elements of the “Three Legs” of Lobbying are:
· Direct Lobbying
· Political Action Committee (PAC)
Direct Lobbying involves direct
contact with your legislator initiating
relationships with your legislator and their key staff to discuss your
problem. The lobbyist is in charge of knowing the problems and the
opposite sides of the issue.
Political Action Committee, allows
you to perform an important role in
supporting legislators that back your issues. Knowing that PAC money is
hard to raise, makes it vital to spend sensibly.
Grassroots has been adjudged the
most vital of the lobbying process. This shows evidence of support from the business community on a
specific issue. This involves identifying key influential members of your
organization and making them get in touch with the legislator. These
individuals because of their contribution to the legislator’s re-election
campaign are already known to the community and the legislator.
Childhood obesity is a health concern that is significantly on the rise.
There needs to be appropriate measures and approaches to mitigate the
prevalence of childhood obesity in any population. Medical, health and management stakeholders have a
pivotal role to play in coming up with valid remedies for alleviating childhood obesity. The advocacy
campaign provides relevant processes and steps to be undertaken in lobbying for
the formulation, adoption, and implementation of policies that solve the
childhood obesity health concern. The main measures
include public education, sensitization, and drafting
mandatory monitoring programs. Ultimately, each action is based on ethical considerations and the provisions of the ANA
code of ethics.
B., Borchard, M., (January 31, 2009) “Advocating for the Prevention of
Childhood Obesity: A Call to Action for Nursing” OJIN: The Online
Journal of Issues in Nursing Vol. 14, No. 1. Manuscript 2.
& Bundred, P. (2011). Obesity in children. BMJ Clinical Evidence, 2011.
Goran, M. I. (2017). Childhood obesity:
Causes, consequences, and intervention approaches.
Boca Raton: CRC Press.
Olson, L. L., & Stokes, F.
(2016). Continuing Education: The ANA code of ethics for nurses with
interpretive statements: Resource for Nursing Regulation. Journal of
Nursing Regulation, 79-20. doi:10.1016/S2155-8256(16)31073-0
Advocacy: Three Elements of an Effective Program. Retrieved
healthful legacy: Michelle Obama looks to the future of ‘Let’s Move’. Retrieved
Russell, R. B. National School
Lunch Program Compliance – Square Meals.