K through regional trends to semi global phenomena.

 

K
Pop a Korean music genre which is popular worldwide due to its audio visual
elements is slowly pumping into the heart of Nepali youth too. It has made a
quantum leap from a national sensation through regional trends to semi global
phenomena.

A
rapid growth of Korean popular cultures has rapidly expanded across many parts
of the world since the late 1990s. K-pop has recently entered the dictionary of
global popular cultures. Due to its exclusive a new standard of popular music
that is characterized by, among other things, the visuals appeals of its idols
and performance, as well as by significant degree of musical conservatism, it
has captivated millions of fans across the world and drawn the attention of the
international media.

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In
the case of Nepal, audiences have long lost patience with Western and Indian
products that are saturated with violence, drugs, patriarchy and obscenity. The
mounting discontent with the Western and Indian media content – television
dramas, rap music, war- mongering video games, etc has initiated a quest for
“clean” alternatives. The vacuum was an enormous boon to Korean cultural industry.
Nepalese youth in shortage of locally produced programmes of decent quality
began to turning to Korean option, known for ideological and ethical soundness
on top of agility in whipping up a cocktail for the best ingredients from
Western and Indian Programs

Kathmandu,
which is also known as k town in fashion and among new generation youth of
Nepal. Korean brands clothes and cosmetics products are visible everywhere in
Kathmandu’s shopping stores. Now Korean products are high demands among high
school and college teenagers of Kathmandu.

High
school and college teenagers of Kathmandu believe, K-pop performers deliver a sense
of modesty and restraint, and insist on working hard and learning more during
public appearances, something Western pop artists do not do. K pop music
represents a new, colorful and cheerful start, and not an old order, something
that will easily appeal to large numbers of youths, living where economic
challenges are rife and political instability common.

In
Nepal, though, decades of political conflict, that people have had their fill
of edginess, authenticity and anguish. Youth don’t have anything like K-pop.  The Korean songs make them dance and smile.

Now in Ktown’s main places like New Road, Durbar Square and
Sundhara, “BTS has released new song it was out of this world”. “yeah
I watched it was fabulous”, are
regular conversation among group of young school and college students, all of
whom follow Korean bands fervently and for whom names of  South Korea’s superstar actors, singers and
bands roll easily off the tongue.

 

The Korean
Wave, a term that was coined in mid-1999 and
refers to spread of popular Korean culture
comprising music,
movies and drama, is slowly making its presence felt in all over the Nepal. Today, Korean channels like Arirang TV and KBS are aired by
the cable operators in Nepal. Recently Korean embassy in Nepal has arranged one;
fans meeting with Kpop stars and saw a huge turnout with new generation youth
flocking up to meet popular Korean band EXCO.

There are lots of reasons why the ‘K-word’ is becoming
popular among the Nepalese youth, despite the fact that most of the shows and
songs are in Korean. Due to long term dull taste of Indian music, movies and
recently developing anti Indian sentiments among youth of Nepal after
undeclared blocked and interference on internal political matters develop the
hatred towards Indian movies, songs etc and lead them to follow KPop.

Another significant thing contributing to popularity of
Korean culture in Nepal is EPS Korean program. Every year thousands of youth
take classes of Korean language and go Korea for employment which makes the
number of people know Korean language are increasing year by year. According to
data revealed by Nepal Embassy in Korea as of March end 2016, there are 28,010
Nepalese nationals living in the Republic of Korea. Similarly, Mongolian youth
of Nepal feel physical and cultural affinity with Korea. Due to refreshingly different
contents Nepalese youth buy CD and DVD of Korean dramas, movies and songs and
movie shopkeepers, every corner in the city give special slot for display of Korean
movies, dramas and songs. Unlike Indian dramas, Korean TV dramas are not about
scheming mother-in-laws and traditional Indian family system. Instead, many of
them feature young boys and girls struggles and success to find their place in
the world. The easy availability of shows on the internet, which help  Nepalese K pop lovers for downloading Korean
TV series, songs and movies.

The Korean complex
is not just limited to music, movies and TV. It is also bleeding into youth’s
fashion in Nepal. It’s common for high school and college teenagers to have his/
her favorites K pop star’s hairstyle and dress. Even hair saloons of Kathmandu
have been sporting Korean style for a long time now.

World K pop festival is another program which is getting popular year by year among teenagers of Kathmandu. Different participants compete in singing and dancing.  Winner of this festival represents Nepal in final world K pop festival in South Korea. It is one of the programs organized by South Korea’s ministry of foreign affairs with the support of numerous government agencies for promoting Korean culture worldwide.  This also attracts the new generations of Nepal towards the Korean culture. Now in school of Kathmandu unlike past teenagers used to talk about Indian movies, songs and stars now talk about the new Korean songs, movies and stars. If the pace of K pop’s popularity continue then surely very soon the entire country’s youth will fly with Korean cultures. STRUKPOP, Mongolian Namja etc are dance group continuously uploading cover dance of K pop on YouTube and promoting K pop among K pop lovers after representing Nepal in final of global K pop festival.Now due to rapid development of information technology and youth’s easy access to internet Korean culture is growing rapidly particularly in urban areas of Nepal. It will certainly give huge challenge to Nepalese culture and reigning dominators Indian and Western culture.

 

 

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