This chapter targets to
interpret statistics amassed through the survey questionnaire and private
interview and analyses the outcomes collectively with the researched theories.
It similarly summarizes the findings in keeping with the research targets. MS
Excel turned into used to process the statistics and illustrate the findings
the usage of distinct charts and graphs.
Primary facts series
for this research become private interview and on-line survey. Hence,
questionnaires have been conceptualized on distinctive elements of buying
behaviour of young consumers and have an impact on of social media and
life-style during their buy behaviour. The survey was despatched through
electronic mail to shut pals and loved ones living in Nepal and through
numerous famous Facebook organizations and pages to the targeted companies. As
the survey was supposed for young clients dwelling in Nepal, it became
published in diverse Nepali Facebook pages with the age bar of 18-35 years
which incorporates college students, non-students, working college students and
full time people who presently lives in Nepal.
Total of 20 Nepalese
humans living overseas had been interviewed thru skype and head to head. Age of
interviewee ranged from 21 to 35 which incorporates operating students and full
time workers. The fundamental motive for interviewing this unique organization
is to acknowledge how residing wellknown contributes in choice making procedure
of a purchaser.
The questions about the
survey have been designed in a simple format in which respondents should
solution easily. Almost all questions had been marked with a * which became
obligatory, except one. The motive behind making 20 questions out of 21
mandatory is to increase the percentage of legitimate sample information with
the aid of stopping object nonresponse (lacking solutions).
In the following
segment, survey shape is summarized and specified information on findings of
survey and interview are analyzed, and finally outcomes are offered.
5.2 Profile of the studies sample
nine,seventy six% 10,57%
fifty two,eighty five%
Less and 14 15-20 21-25 26-30 More
Figure eight Age-Group of Respondents
The player’s age ranged
among 14 to greater than 30. As proven inside the diagram, the full centered
sample consisted of 123 people wherein mode respondents are represented via age
group 21-25 accompanied by means of 26-30. That involves fifty three% and 26%
of overall respondents proportionately. On the opposite, the least number of
participants changed into from age less than or equals to 14 which accounts to
1% of total respondents. There were 13 contributors from age 15-20 and 12
respondents from age more than 30.
Since the principle
objective of the thesis turned into to study the purchasing behaviour of human
beings of ages 18-35 consequently, this will suggest that the outcomes have
The result indicates
that each one 123 contributors were college students, wherein 81 had been
Bachelor students; which debts to 65.85%. Followed by Master degree college
students; which money owed to twenty-five.2% of the total respondents.