What is the difference
between Deming’s and Crosby’s approach?
The difference between Crosby and Deming’s approach to management is
their substantial ways in the implementation of organizational change. Crosby
defines management as the ability to conform to the requirements. This
highlights a description of the customer’s needs which must be detailed in
plainly stated terms that describe what is needed at the end of a service or
product. He believes that quality begins at the top and that the senior
management is entirely liable for the problems and their continuance.
Furthermore, Crosby considers that quality management is built on the
involvement of everyone in doing the right thing the first time. On the other
hand, Deming recommends a constant improvement of the process of production to
attain conformance specifications and to minimize variability.
How does Crosby plan to
attain Zero Defects?
Crosby’s zero defects are achieved by the commitment of the workers in
avoiding errors and monitoring details which leads to the achievement of
productivity (Evans & Lindsay, 2017). He believes that doing the right
thing the first time is crucial for any organization because it leads to fewer
costs in case of a rework or as problems arise. According to Crosby, motivation
and promoting awareness among employees as well as clear perfection expectation
for every employee are essential in the achievement of zero defects.
How does Juran differ
Juran and Crosby have divergent views in their approaches to quality
management. Kurian (2013) notes that Juran has cross-functional management
composed of quality planning, control, and management while Crosby believes
that achievement of quality management solely lies on conforming to the desires
of the customer and the prevention of defects instead of correcting them.
Furthermore, Juran views workers as vital as they are close to the daily
activities in an organization hence impact on the quality. Contrastively,
Crosby believes on the motivation of the workers to improve the quality of the
work and lessen the defects. Finally, Juran’s approach focusses on the parts of
an organization while Crosby believes that management approach involves a team.