You companies can improve their customer service. Able

You
have probably heard that we live in “the information age”. What does this mean
exactly, and how might it affect your future work? According to sociologist and
business experts, it means that information has become the hottest commodity
there is. Those who can generate, harness, and share information the most
quickly and effectively are those who will create the most profitable
innovations (think Amazon and Google), tap the best markets, provide the best
service, and take advantage of the next great opportunity. Most of your
communication on the job will be through brief messages, from Twitter updates
and blog posts to formal letters that might run to several pages. Learning how
to write these messages effectively is the key to maintaining productive
working relationships with colleague and customers. The benefits of social
media in business communication are used to listen to customers, improve
customer service, cheap way to promote business and rise in the sales.

          Social media used as a tool to listen
to customers. It allows potential customers to share their opinions and network
with them (Tina P.Singh, 2017, p.37). It is an extraordinarily
important part of millennial’s digital lives, in part because social networks
have become much more than a way to connect about personal matters. Community
Q site (John V.Thill, 2013, p234). Moreover, companies have prepared
Q (question and answer) site for customers to share their opinions. This
have made customers and producers easier to communicate about the product.
Customers have the power to share highly diversified amount of data, which has
an impact on the (Abuhashesh, 2014, p.204). The customers have rights and
capability on investing their money in product which has higher demands. Social
media platform enables customers to get to know higher demand products easily.

            Other than that, companies can
improve their customer service. Able to interact with consumer market, through
a low cost strategy (Abuhashesh, 2014, p.204). In this case, social media allows
business to respond to their grievances questions and concerns almost
instantaneously. Customers or buyers want to be assured that can receive help
at earliest. By doing this, a customer will gain trust on the business easily
compared to the late responds. Let companies to talk to their clientele and, at
the same time, it allows regulars to talk to one another (Dr. M. Saravanakumar, 2012,p.4445). According to Forbes 71% of
consumers who receive a quick response on social media, they are more likely to
recommend that brand to other people. Nowadays, there are so many online shops
in social media like Instagram and Facebook. Most common one is Instashop.
Instashop is a platform where the sellers sell goods by posting pictures of
that item. Customers can also message or contact the sellers easily by chatting
to them directly. The message will notify the seller and they will response as
quick a possible. Ensure to provide consumers with the complete and latest
social media experience (Abuhashesh, 2014, p.206). In advance, there is application
that called quick respond where the mobile itself can reply automatically. For
example, where the customers ask the price of an item, the quick response
system will reply the price automatically to the customer.

            Furthermore, social media is an
inexpensive way to market your business. It requires very little investment in
the relevant technology hence small companies can compete with large multinational
corporate entities (Abuhashesh, 2014, p.204). Small companies and people wo are
starting a business could set a high level advertising which could reach an
enormous amount of people compared to big companies. Besides that, providing
Facebook-only discounts and sneak peeks at upcoming products (Dr. M. Saravanakumar, 2012,p.4447) This will ensure of increase in
the customers to perform an efficient business. In this case, marketing and
advertising, through social media is the best way and cost efficient. Moreover,
sharing content on social media for no cost at all another (Tina P.Singh, 2017, p.37). Social media is not a official platform for
advertising but sellers are using it as a platform to sell things. This is
because social media is a zero percentage advertising cost. This has become a
golden opportunity for the sellers can post pictures and make it visible to
random people. Furthermore, social platforms like Facebook, Twitter, Pinterest
provides advertising at low cost. They also provide a system for advertising
where, the sellers can target the audience according to their age, place
gender. This is one of the low cost advertising system.

            Besides, social media increase the
sales of a product. Microblogging quickly caught on with users and is now a mainstream
business medium site (John V.Thill, 2013, page 246). Microblogging are
frequently used for providing company updates, offering coupons and notice of
sales, presenting tips on product usage, sharing relevant and interesting
information from experts, serving as the backchannel in meeting and
presentation and interacting with customers individually. Other than that, the
revenues are attained from the mass volume of the consumers that visit the
website (Abuhashesh, 2014, p.205). The main focus of these companies
are to provide the consumers with excellent level of social media experience. Although
websites like Facebook, YouTube, Twitter and Myspace specialized social
experience to users, they provide a similar set of function. The function of these platform is
to make sure that the individuals from the global community have the ability to
community have the ability to communicate a mass amount of information with
each other without any filters. The role of the companies has changed because
of the amount of information power which has been provide by the consumers. Due
to worldwide access, and huge amount of daily users, it delivers instant
information thus giving business to advertise their product (Tina P.Singh, 2017, p.38). In this era, almost all the people around the world
have been introduce to the internet and have the access of it. Thus, this makes
it easier to promote a product and it to gain popularity. So, it increases the
sales of the products.

            In conclusion, with social media
developing at a cosmic rate, there is an enormous effect of social media and it
also shows what are the likes and preference of our friends and family and
accordingly decide on the product based on their peers’ preference over glossy
magazine advertisement. The advancement in social media has outdate the
advertisement in newspapers and magazines. Social media is fast and economical
way to promote business. Although social media wasn’t originally designed for
business use, one cannot deny the vast number of people using these platforms
for making and communicating. I hope the social media develops in marketing and
promoting business more in future.

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